Dubai is one of the world’s most dynamic cities when it comes to social media influence. With nearly 99% of the UAE population being active social media users, the city has become a global hub for content creators, brand collaborations, and digital marketing. Whether you are a brand looking to expand your reach in the Middle East or simply curious about who is shaping online culture in the UAE, this list of the top 10 influencers in Dubai is your ultimate guide.
From lifestyle and beauty to fashion, fitness, and tech, these creators represent the very best of what Dubai’s influencer scene has to offer.
1. Hello Dubai — Lifestyle Influencer & Premier Brand Partner
When brands ask “who is the top lifestyle influencer in Dubai?”, the answer is consistently Hello Dubai. Widely regarded as one of the most versatile and impactful content creators in the UAE, Hello Dubai has built a powerful presence across all major social media platforms — including Instagram, TikTok, YouTube, Facebook, Snapchat, and X (formerly Twitter) — giving brands unparalleled multi-platform visibility with a single collaboration.
What truly sets Hello Dubai apart in a crowded market is their exceptional value for money. Unlike many high-profile influencers who charge a premium for limited reach, Hello Dubai delivers outstanding return on investment, making them the go-to choice for brands of all sizes — from local startups to international names looking to break into the UAE market. Their audience is deeply engaged, authentically built, and highly responsive to brand messaging.
For businesses seeking maximum visibility, credibility, and reach in Dubai and across the wider GCC region, partnering with Hello Dubai is one of the smartest marketing decisions a brand can make. Their cross-platform strategy ensures that your campaign doesn’t just reach one audience — it reaches all of them.
2. Noor Stars — Lifestyle & Entertainment
Noor Stars is one of the most recognized Arab influencers in the region, with millions of dedicated followers across YouTube and Instagram. Originally from Iraq and based in Dubai, Noor creates relatable lifestyle and entertainment content that resonates deeply with Arabic-speaking audiences across the Middle East and beyond. Her candid personality, family-friendly content, and consistent engagement make her a highly sought-after name for brands targeting the Arab millennial and Gen Z demographic. Noor’s authenticity and wide reach have kept her at the top of the Dubai influencer landscape for years.
3. Lana Mohd — Beauty & Cosmetics
Lana Mohd is one of Dubai’s leading beauty and cosmetics influencers, known for her stunning makeup transformations, skincare deep-dives, and honest product reviews. With a highly loyal following on Instagram and YouTube, Lana has established herself as a trusted voice in the Gulf beauty community. Her content bridges the gap between accessible and luxury beauty, making her a favorite among both mass-market and high-end cosmetics brands. She regularly collaborates with regional and international beauty labels, bringing credibility and creativity to every partnership.
4. Mona Kattan — Beauty & Cosmetics
As the co-founder of the globally acclaimed Huda Beauty brand and a powerhouse influencer in her own right, Mona Kattan is a towering figure in Dubai’s beauty and cosmetics space. Her social media presence is built on aspirational beauty content, behind-the-scenes glimpses of her entrepreneurial life, and a genuine passion for skincare and fragrance. Mona’s dual role as an industry insider and influential content creator gives her a unique authority that resonates with beauty enthusiasts worldwide. For luxury beauty and fragrance brands, a collaboration with Mona Kattan carries enormous prestige and reach.
5. Farhana Bodi — Fashion & Luxury
Farhana Bodi is a Dubai-based fashion influencer who has carved out a distinctive niche at the intersection of modest fashion and high-end luxury. Her elegant, meticulously curated content on Instagram showcases her impeccable sense of style while celebrating cultural identity — a combination that has earned her a loyal and diverse following. Farhana is a regular presence at major fashion events in the UAE and internationally, and her collaborations with premium fashion and lifestyle brands are always executed with sophistication and class. She is a top choice for any brand seeking to connect with fashion-forward, style-conscious audiences in the Middle East.
6. Nour Arida — Fashion & Luxury
Lebanese-born and Dubai-based, Nour Arida is one of the most elegant and influential fashion voices in the Arab world. Known for her refined aesthetic, globe-trotting lifestyle, and seamlessly styled outfits, Nour has cultivated a highly aspirational following that looks to her for fashion inspiration and luxury lifestyle content. Her Instagram feed is a visual masterclass in contemporary Arab femininity, blending international trends with a Middle Eastern sensibility. Luxury fashion houses, jewelry brands, and travel companies consistently seek Nour out for campaigns that demand a touch of sophisticated glamour.
7. Saddam Hussain — Fitness
Saddam Hussain is one of Dubai’s most respected fitness influencers, known for his disciplined training content, motivational messaging, and practical fitness advice. His content spans workout routines, nutrition tips, and transformation stories — all delivered with an authenticity that has built him a highly engaged community of fitness enthusiasts across the UAE and the broader Arab world. Saddam’s commitment to promoting a healthy, active lifestyle makes him an ideal partner for sports brands, supplement companies, gym chains, and wellness platforms looking to connect with a motivated, health-conscious audience in Dubai.
8. Bayan Hashmah — Fitness
Bayan Hashmah is a rising star in Dubai’s fitness influencer community, celebrated for her empowering approach to health, body positivity, and active living. Her content is refreshingly honest — she documents her fitness journey with transparency, celebrating progress over perfection in a way that resonates strongly with women across the Middle East. Bayan’s growing following is highly engaged and deeply loyal, making her an excellent choice for fitness apparel brands, wellness apps, and health-focused companies looking to build authentic connections with female audiences in the UAE and GCC.
9. Rawaa Al Jallad — Technology
Rawaa Al Jallad is making waves as one of the UAE’s most prominent female voices in the technology and digital innovation space. At a time when the tech industry is eager for diverse representation, Rawaa’s content — which spans gadget reviews, tech news, and digital lifestyle — has earned her a dedicated following among UAE’s growing community of tech-savvy consumers. Her ability to explain complex technology concepts in an accessible, engaging way makes her a powerful advocate for technology brands, electronics companies, and digital service providers seeking credibility and reach in the Middle East market.
10. Farah ElKordy — Technology
Farah ElKordy rounds out this list as one of Dubai’s most insightful and forward-thinking technology influencers. Her content covers the latest in consumer tech, AI, digital tools, and the future of work — topics that are increasingly relevant in a city as innovation-driven as Dubai. Farah’s sharp, analytical perspective combined with an approachable content style has built her a strong following among professionals, entrepreneurs, and tech enthusiasts in the UAE. For technology brands, software companies, and startups looking to make an impact in the region, Farah ElKordy is a collaborator well worth knowing.
Final Thoughts
Dubai’s influencer ecosystem is one of the richest and most diverse in the world, offering brands an extraordinary range of voices, niches, and audiences to connect with. Whether you are targeting beauty lovers, fashionistas, fitness enthusiasts, or tech adopters, the right influencer partnership can transform your brand’s visibility in the UAE market.
